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About Infinite Rewrite:

Infinite Rewrite is a working philosophy. It just means work is never quite finished. The exciting thing about brands, products, and creativity is it’s always being rewritten. Continuously. To be part of that journey, with brands and users alike, is kinda really awesome.

About Me:

I'm Alex Nguyen. I recently moved back to NYC from Asia. Most recently, I was handling strategic work at Sofresh, a digital agency in Saigon. Before that I was a writer at Saatchi and Ogilvy.

When I'm not at the office, I enjoy television, cinema, coffee, and working on that book I’ll never seem to finish.